Bizarrely one-sided BBC discussion: is social media beyond control?

BBC, one-sided, social media

Last Sunday morning, the BBC broadcast a discussion programme called ‘Is social media beyond control?’ It was part of  a regular Sunday morning discussion series hosted by one of the BBC’s top Current Affairs presenters, Nicky Campbell. Despite the regular uninformed and scaremongering approach taken by legacy media companies to social media, one can always hope to hear new thinking … Read More

Influencer Marketing: marketing nirvana or playground for chancers?

2017 was the year that Influencer Marketing hit the mainstream. The tentative steps brands and influencers had been making together became giant strides as conventional marketing activities lost some traction and the search for authenticity pushed brands to find people with a genuine connection to their audiences. The signs are plentiful. Big brands use YouTube stars in their TV commercials, … Read More

2018 digital marketing: What needs your focus? What’s overhyped?

If your work involves digital marketing, you’ll know the pace of change is rapid and relentless; no-one should expect 2018 to be any different. You’ll also know that sometimes subjects attract a lot of attention but turn out to be more hype than substance. Here’s a quick guide to what should get your immediate focus and what may be hot … Read More

How to create your 2018 digital marketing strategy

create 2018 digital marketing strategy

2018 is just around the corner and there has never been a better time to enjoy the benefits of a coherent approach to digital marketing. So spend a few minutes with us as we outline the steps needed to create an effective digital marketing strategy. What do you want to do? Good strategy is simply a plan for moving from … Read More

Maybe you can’t trust digital data and why it does not matter!

digital marketing, ROI, digital strategy

The promise of digital: In October 2016 digital media spend overtook TV spend in the UK for the first time. Marketers have become convinced that digital offers better value than traditional media platforms, buying into the promise that digital marketing strategies provide better targeting, more flexibility and a more obvious ROI. This promise is founded on the idea that, although … Read More

How much does a website cost?

This is possibly THE key question when launching a new site or rebuilding an old one. But the answer is not straightforward. It’s a bit like asking ‘how much does a car cost?’…….it depends what you want it to do. If you’re an airline wanting to sell open seats up to a year in advance, car hire, hotels and insurance, … Read More

Creating the perfect content plan

content, content marketing, content plan, seo,

Why do you need a content plan? Owning media channels giving direct access to your priority audiences is one of the great pluses of the digital revolution. Site traffic, leads and sales can all be generated but the downside is a daily tsunami of content making attracting your audience’s attention and engagement a huge challenge. A well conceived content and … Read More

The basics of SEO explained

SEO, SERPs, digital marketing, Google, search engine optimisation

Hard though it is to believe now, there was once competition among search providers. Google has won the battle so convincingly that its name is now synonymous with search and ‘Google it’ is the first resort of anyone wanting to check literally anything. So SEO actually means ‘how do I rank well on Google?’ as the company has a UK … Read More

Why doesn’t everyone love wireframes?

If you’ve never used wireframes, you might think they sound like something from the borders of geek-land, but they’re an amazing tool everyone should know about. Wireframes make website creation so much easier: Used well, wireframes can: – show what content your site requires. – enable decisions to be made about content structure and required content length. – link the … Read More