5 LinkedIn essentials for B2B success

LinkedIn is over ten years old and unchallenged as the social network for Professionals. Well-known for being an effective recruitment tool, its ever-expanding membership can also create excellent opportunities for companies who sell business-to-business (B2B). Done right, LinkedIn will help you engage with current and potential customers, influencers like the trade press, bloggers and regulators and, of course, potential employees. … Read More

Simple ways to unleash your keyword list’s unstoppable power!

keyword list, keywords, digital

If you’re running any kind of online initiative and you’re not using a keyword list, just stop, now. Rebuilding your site? SEO? Content and social? PPC? Yes, just stop. If you don’t have a keyword list I really don’t know how you’re making so many of the decisions that matter. You’re wasting your time and money. Search is such a … Read More