Social ROI: the good, the bad and the vanity metrics

Social networks have been the content and marketing bandwagon of the last five years. Almost no organisation can afford to pass up the opportunity social networks provide to communicate directly with its priority audiences. It was once about just doing it but that’s no longer good enough, social has to have ROI. There are 3 main reasons this proves so … Read More

User journeys. How this simple idea can transform the effectiveness of your website.

The internet may be 25 years old but we’re still in the early stages of understanding how different it is from the media which preceded it. Most websites still don’t recognise that their visitors control their site experience, despite freely-available Google Analytics (GA) data showing bounce rates, exit rates and how few site visitors actually do the thing the site … Read More