Maybe you can’t trust digital data and why it does not matter!

digital marketing, ROI, digital strategy

The promise of digital: In October 2016 digital media spend overtook TV spend in the UK for the first time. Marketers have become convinced that digital offers better value than traditional media platforms, buying into the promise that digital marketing strategies provide better targeting, more flexibility and a more obvious ROI. This promise is founded on the idea that, although … Read More