Watertight Marketing: fresh, valuable and applicable

My Watertight Marketing journey I have been in marketing, as a client, agency director or consultant, for over 20 years. I also have an MBA and have been exposed to all of the influential marketing and business theories of the last three decades. Blue Ocean Strategy, Core Competencies, McKinsey 7S, the BCG Matrix, Value Disciplines, Porter’s Five Forces, Kanban, Lean … Read More