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Watertight Marketing: fresh, valuable and applicable

My Watertight Marketing journey I have been in marketing, as a client, agency director or consultant, for over 20 years. I also have an MBA and have been exposed to all of the influential marketing and business theories of the last three decades. Blue Ocean Strategy, Core Competencies, McKinsey 7S, the BCG Matrix, Value Disciplines, Porter’s Five Forces, Kanban, Lean ... Read More

Create your perfect content plan today!

Why do you need a content plan? Owning media channels giving direct access to your priority audiences is one of the great pluses of the digital revolution. Site traffic, leads and sales can all be generated but the downside is a daily tsunami of content making attracting your audience’s attention and engagement a huge challenge. A well conceived content and ... Read More

How much should a website cost? The fundamentals of budgeting for your site.

This is possibly THE key question when launching a new site or rebuilding an old one. But the answer is not straightforward. It’s a bit like asking ‘how much does a car cost?’…….it depends what you want it to do. If you’re an airline wanting to sell open seats up to a year in advance, car hire, hotels and insurance, ... Read More

White paper: How to make social media perform for you!

Social networks have been the content and marketing bandwagon of the last five years. Almost every organisation has, in effect, become a media owner and can benefit from the opportunity social networks provide to communicate directly with their priority audiences. But not everyone understands the requirements or resources needed to capitalise on the substantial opportunities social networks provide.   This ... Read More