Blog

2019 Digital Marketing: what needs your focus? What’s over-hyped?

If your work involves digital marketing, you’ll know the pace of change is rapid and relentless; no-one should expect 2019 to be any different. You’ll also know that sometimes subjects attract a lot of attention but turn out to be more hype than substance. Here’s a quick guide to what should get your immediate focus and what may be hot ... Read More

Watertight Marketing: fresh, valuable and applicable

My Watertight Marketing journey I have been in marketing, as a client, agency director or consultant, for over 20 years. I also have an MBA and have been exposed to all of the influential marketing and business theories of the last three decades. Blue Ocean Strategy, Core Competencies, McKinsey 7S, the BCG Matrix, Value Disciplines, Porter’s Five Forces, Kanban, Lean ... Read More

Create your perfect content plan today!

Why do you need a content plan? Owning media channels giving direct access to your priority audiences is one of the great pluses of the digital revolution. Site traffic, leads and sales can all be generated but the downside is a daily tsunami of content making attracting your audience’s attention and engagement a huge challenge. A well conceived content and ... Read More

How much should a website cost? The fundamentals of budgeting for your site.

This is possibly THE key question when launching a new site or rebuilding an old one. But the answer is not straightforward. It’s a bit like asking ‘how much does a car cost?’…….it depends what you want it to do. If you’re an airline wanting to sell open seats up to a year in advance, car hire, hotels and insurance, ... Read More